Marketing Lead – Social Media for Central Europe (w/m/d)
Marketing and Communications

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Attention, please! The members of our Marketing & Communications Team have something to say—every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group’s global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.


We are looking for a highly motivated Marketing Lead – Social Media for Central Europe to join our growing social media program at BCG in Central Europe (CE). In this newly created role, you’ll redefine social media for CE as a strategic and hands-on expert. You’ll work closely with the CE Marketing teams and BCG’s global Social Media team to drive success in the region. Your key responsibility is to develop a CE social media strategy that drives engagement and improves BCG’s brand position in the region. You’ll manage a small team while taking the lead on content creation for campaign activations, sponsored postings, and paid ads. You’ll ensure high-quality, timely postings for senior leadership profiles in CE and develop reporting dashboards for the marketing leadership that capture the success of campaigns and initiatives. You’ll also develop and execute social media plans for key BCG and external events, define social media KPIs and growth targets for CE, and guide senior CE leaders on how to develop and execute their personal social media channels. Finally, your role covers all community management related to CE content and events


You will report directly to the External Communications Senior Manager who leads the CE Communications teams responsible for, e.g., press, alumni, events, media cooperations, and client mailings. The CE Communications departments within BCG are led by the CE Communications & Marketing Director.




*Benefits may vary slightly by location.


Do you want to enrich our team with your commitment? Then we look forward to receiving your complete application, stating your salary expectations and your desired starting date.


Your contact person is Marie Habdank, The Boston Consulting Group GmbH.
You can find further information about your entry at


Boston Consulting Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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